This incarnation is generally regarded as the most recognisable of the Doctors and one of the most popular, especially in the United States. In polls conducted by Doctor Who Magazine, Tom Baker has lost the “Best Doctor” category only three times: once to Sylvester McCoy (the Seventh Doctor) in 1990, and twice to David Tennant (the Tenth Doctor) in 2006 and 2009. The Fourth Doctor’s eccentric style of dress and speech – particularly his trademark long scarf and fondness for Jelly Babies – made him an immediately recognisable figure and he quickly captivated the viewing public’s imagination. Producer Philip Hinchcliffe has often stated that the Fourth Doctor’s Bohemian appearance and anti-establishment views appealed to older, college-age students. The Fourth Doctor’s time enjoyed a significant boost in viewing figures, averaging between 8 and 10 million viewers in just his first year (20–25 percent of the entire viewing audience of Britain). By 1979, the figures averaged between 9 and 11 million, going as high as 16. 1 million for the final episode of City of Death (though this was during the ITV technicians strike of 1979 which meant the BBC was the sole broadcaster on the air for several weeks).